Syntacta

Professional Translation Services

Some words just can’t be translated into a single word. Our favourite this month is the German noun Drachenfutter – the gift a husband gives his wife to make up […]

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Even seasoned multinationals sometimes get translation wrong. Scandinavian vacuum cleaner manufacturer Electrolux launched an American advertising campaign with the strapline “Nothing sucks like an Electrolux”. When Pepsi launched in China, […]

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