Syntacta

Professional Translation Services

If you’ve invested money and time crafting marketing material about your products or services for the domestic market, when you’re trying to break into a foreign market your messages need […]

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Even seasoned multinationals sometimes get translation wrong. Scandinavian vacuum cleaner manufacturer Electrolux launched an American advertising campaign with the strapline “Nothing sucks like an Electrolux”. When Pepsi launched in China, […]

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It’s as important to use a native speaking translator who is totally familiar with the culture of the country you’re targeting. Cultural misjudgements can be expensive: one company printed the […]

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